Discover your Wedding Dress at our London Bridal Boutique

Evelie, nestled in a charming London mews, is a modern wedding dress boutique boasting over 120 exquisite gowns. With two private bridal studios, we're dedicated to offering a personalized and intimate experience. Each bride embarks on a tailored shopping journey with us, all set within a relaxed and exclusive atmosphere.

Discover Our Wedding Dress Collection on Instagram featuring Real Women Models

At Evelie, we're transforming the way we showcase wedding gowns. We celebrate each bride's uniqueness through our concept: "Dresses for Every Bride: See Our Gowns on Everyday Women." 

This innovative Instagram campaign highlights real women as models, breaking from traditional norms. Here's why we chose this approach and how it's reshaping the bridal industry. We've shifted away from using professional models and spotlight real women with diverse backgrounds and body types. 

Our aim is to empower every bride-to-be by showcasing how our gowns suit real women, making them feel like queens on their big day. We promote body positivity and self-confidence.

Our campaign encourages real women models to share their bridal experiences, inspiring others to embrace their unique beauty. Our collection offers various styles to cater to diverse tastes, from A-lines to mermaids, ballgowns, sheaths, and more. We proudly offer gowns in a wide range of sizes, ensuring all brides feel celebrated, regardless of their body type.

Browse our wedding dresses and find the one that matches your style.

Our hand-picked selection includes Justin Alexander SignaturePaloma Blanca, Mikaella, Adore by Justin Alexander, Sincerity Bridal, Lillian West, Aire Barcelona, and Aire Royale. We offer an extensive variety of A-line, Mermaid and Fit and Flare silhouettes with diverse necklines, colourful hues, high-low hem lines, corset bodices, bell sleeves, and bridal separates. In addition to our standard collection we have options for plus-size brides, sample sale dresses available at discounts of up to 80% and a wide range of single tier and double tier veils.

Elevate Your Bridal Experience in Our Bridal Dual-Studio

At Evelie, we pride ourselves on offering two distinct bridal studios, each curated to deliver a memorable experience. Our first-floor studio, illuminated by its lofty ceilings, allows you and up to four guests to revel in a spacious, sunlit ambiance. Meanwhile, our cozy ground-floor studio provides a more intimate setting, welcoming you and up to two guests. No matter where you choose to explore, our dedicated stylist is at your side, guiding you to a gown that's unmistakably 'you'. As you journey through our collection, indulge in some sweet treats: chocolates and pistachios are on us. For a hassle-free payment experience, we accept Klarna payments, allowing you to spread the initial 50% deposit of your dress into 3 interest-free instalments. And as a gesture of gratitude to our key workers, we're offering a 10% discount on our new wedding dresses to all Teachers, NHS and Public Sector workers.

Private room in bridal shop in London featuring a collection of over 150 wedding dresses.
Evelie bride trying on a wedding dressEvelie Wedding Dress Shop Interior
Two Private Studios
Our two private studios are designed for brides who want a truly intimate and exclusive shopping experience.
Bring up to 4 Guests

Bring up to 4 guests with you for an unforgettable bridal experience and indulge in complimentary chocolate and pistachios at your appointment.

7 Wedding Dress Designers

Browse over 120 dresses from these 7 designers: Adore by Justin Alexander, Aire Barcelona, Aire Royale, Lillian West, Mikaella, Paloma Blanca and Sincerity

Key Worker Discount
10% off for key workers, NHS staff, teachers and charity workers
Pay later with Klarna.
Spread the initial 50% deposit of your dress into 3 interest-free instalments with Klarna

First Floor Studio: A Spacious Bridal Haven

Step into the expansive 500sqft of our first floor studio through our 360-degree photo. This studio, designed to accommodate up to 4 guests, offers a perfect blend of luxury and comfort, ensuring an unforgettable bridal shopping experience. Feel free to spread out, have a laugh, and dive into our gorgeous dress collection. You're bound to find something you adore here.

Ground Floor Studio: Intimate Elegance Redefined

Hop into our snug 300sqft ground floor studio with our 360-degree peek. It's the perfect spot if you're bringing just a friend or two. But hey, small doesn't mean limited – you've got our entire dress range at your fingertips, so let the dress hunting begin!
Pinning a Wedding Dress in our bridal boutique in LondonPinning the hem of a Wedding Dress in our bridal boutique in LondonWedding Dress alterations at Evelie
Shortening a Wedding Dress in our bridal boutique in LondonPinning a Wedding Dress at EvelieShortening Wedding Dress straps in our bridal boutique in London

Customized Bridal Alterations

At Evelie, we believe your wedding dress should fit you like a glove on your special day. That's why we offer an in-house wedding dress alteration service to all of our brides, ensuring that every dress is tailored to perfection. Our bridal shop in London provides a one-stop-shop experience for brides, with expert seamstresses on-site to make any necessary adjustments.
Find out more about alterations

Our brides share their boutique experience

Read some of the genuine Google Reviews that showcase the wonderful experiences our brides had while wedding dress shopping with us for their big day. These stories illustrate the personalized attention and care we provide to each bride, helping them find the perfect wedding dress at Evelie. Let their kind words and positive experiences inspire you and instil confidence as you embark on your own journey to find the dream wedding gown.

  • Yasmin Galarza ★★★★★
    I had an amazing experience with Caroline at Evelie. The space was perfect so peaceful and enough room for my sister and mum to be there. For me what made me choose … More buy my dress at Evelie was the outstanding customer service including an amazing variety of dresses to choose from. I felt comfortable trying different dresses and always felt valued. I had booked two session to make sure I got the dress I loved, i appreciated all the pictures and communications with Caroline and I know I made the right decision. If you’re looking for a beautiful, private space with great variety and outstanding customer service then I would 100% recommend Evelie to you!
  • Beth Lock ★★★★★
    The owner helped us with such authenticity, care and patience. She was honest instead of trying to manipulate us into buying what wasn’t right for me/out of my price … More range. The dresses are GORGEOUS and lots of really lovely affordable options. The room itself was really nicely lite, clean and there was a fan as it was hot in summer! Would recommend this store and these dresses to anyone for a lovely experience.
  • Mariella Evangeline ★★★★★
    Such a lovely wedding dress shop run but such lovely people! I had the most relaxing and fun experience trying on dresses there and even better because I found the … More perfect dress!
  • Nicky Bathgate ★★★★★
    Had an amazing experience and found my perfect dress here today! Tried on May different styles, despite being uncomfortable about my figure due to size and also … More never even touching a wedding dress before Francesca was so kind and patient. Highly recommend, thank you so much
  • Bryony Stevens-Young ★★★★★
    Highly recommend a visit to Evelie! The customer service is impeccable, amazing range/quality/prices of dresses, and a beautiful serene studio. I tried on 5 dresses … More - I thought it was great that you could pick the dresses from the website that you wanted to try on in advance. Francesca was so welcoming to me and my friend, made me feel so comfortable and took brilliant photos/videos (no other shop helped me with this). She was also very accommodating for my mum being on video call for the appt. Evelie were super helpful in answering all my questions and providing professional advice to help me pick my dress. Feel confident I’m in good hands for the whole ordering/alterations process :)
  • Rachel Knott ★★★★★
    I would highly recommend visiting Evelie to anyone looking for a wedding dress. Having been to a couple of other bridal dress boutiques in London, Evelie stands … More out in terms of their personal approach, lovely range of quality and reasonably priced dresses, very helpful assistants and in a private appointment setting. Ana, who helped me on the day, was very good at making me feel at ease, asking the right questions to help me understand what I felt was right/not quite right with the dresses I tried on and I appreciated that she was not pushy with offering her personal opinions upfront. I had a very special shopping experience and found my wedding dress! Thank you to the Evelie team.

See how our wedding dresses look on our brides during their big day.

Let our brides gallery spark your imagination, illuminating your path to the perfect dress for your wedding day. Click the button to view more real brides and to get a glimpse of how our wedding dresses come to life on the special day, and let their elegance guide you towards the ideal dress for your unforgettable wedding.

View Our Brides
Beatrice wearing Paloma Blanca Style 4977
Bojana Wearing Aire Barcelona Adele
Lucy Treasure wearing Mikaella Style 2327
Han Wang wearing Sincerity Style 44342 on her wedding day
Sidney wearing Mikaella Style 2377
Elizabeth wearing Style 44291 at iconic Leadenhall Market in London

Popular questions from our Brides

Can’t find the answer you’re looking for? Send us an email or a WhatsApp Message
When Should I wedding dress shop? 
It is recommended to begin searching for a wedding dress 10-12 months before your wedding, but this may vary depending on the type of dress you desire. If you are interested in a made-to-measure designer wedding dress, the production and alteration process can take between 7 to 9 months. However, this timeline may differ from one bridal boutique to another and from designer to designer. In some cases, a rush order for a made-to-order dress can be completed in as little as 12 weeks/3 months, although this service incurs an additional fee of approximately 10% or 15% of the dress cost.
I am getting married in few weeks. Do I still have time to find a wedding dress? 
Yes, it is still possible to find a wedding dress if you are getting married in a few weeks. You may want to consider purchasing a sample dress which can be altered quickly to fit your body and take home on the same day of purchase. If you require alterations, we offer a rush service that can be completed in 3 to 4 weeks to ensure that your dress is ready for your wedding day. 
What are the 3 things I should know when purchasing a sample sale dress? 
1. Sizing: each sample sale dress listed on our website has the size of the dress 
2. Condition of the dress: All of our sample wedding dresses are sold as per the condition you see them in store. We do not offer a complimentary dry cleaning service
3. Alterations: We dont reccomend alterting a dress down more than two dress sizes
Do you charge for a bridal appointment to try wedding dresses on? 
To book your bridal appointment via our online booking system, a appointment booking fee is required. 
If you need to reschedule your appointment, you can do so free of charge as long as it is done at least 72 hours before your original appointment time. 
If you cancel your appointment at least 72 hours before your appointment time, the fee will be fully refunded. 
However, if you do not show up for your appointment, cancel less than 72 hours before your appointment, or reschedule less than 72 hours before your appointment, the fee will not be refunded.
What to expect from a bridal appointment? 
A bridal appointment typically involves trying on a variety of wedding dresses to find the perfect one for your special day. Here are some things to expect from a typical bridal appointment:

Meeting with a bridal stylist: You will be greeted by a bridal consultant who will discuss your preferences that have been discussed over Whatsapp, budget, and wedding details with you to get a sense of your style. Light nibbles and filtered water will be available for you and your guests. We run a closed door policy so you will have your own private floor and fitting room to yourself.

Trying on dresses: Based on discussion you had with us on Whatsapp, the stylist will bring out the selection of dresses for you to try on. Our stylist will also recommend other dresses during the appointment as you find out your preferences and see what looks and feels best on you.

Taking measurements: At the end of the bridal appointment, stylist will take your measurements so we can recommend what size would fit your body shape.

Questions: Throughout the appointment, the stylist may ask you questions about your preferences, feedback on the dresses you've tried on, and your overall vision for your wedding day.

Overall, a bridal appointment at Evelie is a fun and relaxed experience where you can try on beautiful dresses and veils to find the perfect look for your wedding day
What do I need to bring to my bridal appointment? 
To make the most of your bridal appointment, we recommend that you bring the following items with you:
- A hair tie to tie up your hair so you can easily try on different dresses and hairstyles.
- Nude seamless underwear, such as briefs, to prevent any visible marks under the dress. Please avoid wearing black or tight briefs. If you are unable to wear a nude or white bra, we have cup inserts available that are sprayed with anti-bacterial spray before and after each use.
- You do not need to bring shoes as we have a selection of shoes available in our boutique for you to try on.
- To ensure the hygiene of our shoes, we provide recycled disposable pop socks for you to use during your appointment.

By bringing these items, you can have a more comfortable and seamless bridal appointment experience.
How long a bridal appointment lasts for? 
Your bridal appointment is scheduled to last for one hour, during which time you will have the opportunity to try on a minimum of five wedding dresses. Depending on the amount of time you spend in each dress, it may be possible to try on a maximum of 7-8 dresses during your appointment.

Please note that we are unable to let you into our boutique before your appointment start time, as we do not have a waiting area. We kindly ask that you arrive on time to ensure that you have the full hour for your appointment. We look forward to helping you find your dream wedding dress!
How many guests can I bring with me to a bridal appointment? 
You are welcome to bring up to four guests with you to your bridal appointment on the first floor and two guests on the ground floor. However, we kindly ask that you refrain from bringing toddlers or pets, as our boutique environment is not suitable for them. While we love children and pets, we want to ensure a safe and comfortable experience for our brides and their guests. Thank you for your understanding.
Can I video call friends and family during the appointment?
Absolutely! We are pleased to offer a free video link service so that your friends and family can join in on your bridal appointment live. You can choose your preferred video platform, such as WhatsApp, Facebook, or Zoom, and connect via our high-speed fiber broadband. This service is provided at no additional cost to you, so you can share this special moment with your loved ones even if they are not able to be with you in person. Please let us know if you would like to take advantage of this service when booking your appointment.
Can I go wedding dress shop alone? 
Absolutely! We understand that some brides prefer to go wedding shopping alone, as it can be helpful to get an idea of what shape and silhouette suits their body type best without any outside opinions or distractions. Going alone can also allow you to focus on the wedding dress styles that you truly love and that make you feel the most beautiful on your special day. Whether you choose to bring someone with you or not, our expert bridal consultants are here to help you find the perfect dress that makes you feel confident and beautiful.
What sizes have you got in stock?
Our main collection features wedding dress samples that are available in size 12 or 14, which can typically fit brides ranging from UK 6 to UK 14. In addition, we have a separate Curve collection that is specifically designed to fit brides ranging from UK 16 to UK 22, ensuring that we have options available for a variety of body types and sizes. Our goal is to help every bride feel confident and beautiful on their wedding day, and we believe that offering a diverse range of sizes and styles is essential to achieving that goal
What is the price range of your wedding dresses? 
Our collection of new wedding dresses typically ranges in price from £1000 to approximately £2,500, depending on the specific design and details of each dress. For brides looking for a great deal, we also offer a selection of sample sale wedding dresses, which are available starting from £500. These dresses are still beautiful and high-quality, but are typically from previous collections and have been used as samples for brides to try on in our boutique. We believe that every bride deserves to feel beautiful on their wedding day, regardless of their budget, and we are committed to offering a range of options to suit a variety of needs and preferences.
Are wedding dresses true to size? 
Each wedding dress designer has their own unique sizing chart, so the body measurements for a size 10 dress from one designer may differ from the body measurements of a size 10 dress from another designer. It's important for brides to keep this in mind when shopping for a wedding dress and to focus on finding a dress that fits well and flatters their body, rather than getting too caught up in the size label. Our experienced bridal consultants can help guide brides through the sizing process and find the perfect dress for their individual body shape and preferences.
Please click here to read our sizing guide and size charts.
I would like to retry on a wedding dress. Do you charge for a second appointment? 
If you would like to try on up to two wedding dresses that you tried on at your initial bridal appointment, we can schedule another appointment for you. However, please note that there will be a fee for this second appointment. If you ultimately decide to purchase a dress from us, we will refund the second appointment fee. Our goal is to ensure that you feel comfortable and confident with your final decision and we're happy to work with you to make that happen.
Do you provide a bridal alteration service? 
Certainly! We offer an in-house bridal alteration service with a standard turnaround of 8 to 10 weeks for wedding dress alterations. If you require a faster service, we also offer a 4 week Rush service upon request. Additionally, we can arrange for one of our seamstress partners to come to your home to alter your wedding dress or gown.
Please click here to find out more about our alteration service. 
Can a wedding dress be taken in? 
Yes, wedding dresses can be altered to be taken in. It's common to adjust a wedding dress down by 1 or 2 sizes, but it's important to consult with a professional seamstress or boutique to determine the feasibility of larger alterations. For some styles, taking in a dress too much can impact the overall fit and look of the dress. It's also possible to take a photo of yourself in the dress and use visible pins or clips to simulate the fit you desire, and then consult with a seamstress to determine the best course of action.
Is it possible to let out a wedding dress?
It is possible to let out a wedding dress, but it depends on the specific dress and the amount of fabric that is available in the seams. Some dresses may have enough seam allowance to be let out, while others may not. It is best to ask us whether a specific dress can be let out and by how much. Additionally, some dresses may be designed with a seam that allows for alterations to be made, but this is not always the case.
Should I bustle a wedding dress? 
A bustle is a practical and stylish solution for a wedding dress with a train. It involves tying up the train so that the bride can move around with ease after the wedding ceremony and photos. A bustle can be customized to match the style and design of the wedding dress, and when done correctly, it can add to the overall elegance and beauty of the dress.
Can I carry a wedding dress on a plane? 
A wedding dress box that is cabin size approved is the best option for transporting your wedding dress as a carry-on item on a plane. By folding the dress carefully and placing it in the box, you can keep it safe and secure under your seat or in the overhead bin. This can be a better option than checking your dress as luggage, as it reduces the risk of damage or loss during travel.
Do you accept returns, refunds or exchanges? 
We do not offer exchanged, returns or refunds and any deposits made on new wedding dress orders are non-refundable.
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