Discover your Wedding Dress at our London Bridal Boutiques

Evelie, nestled in a charming London mews locations in both Maida Vale and South Kensington, is a modern wedding dress boutique boasting over 150 exquisite gowns. With four private bridal studios, we're dedicated to offering a personalized and intimate experience. Each bride embarks on a tailored shopping journey with us, all set within a relaxed and exclusive atmosphere.

Discover Our Wedding Dress Collection on Instagram featuring Real Women Models

At Evelie, we're transforming the way we showcase wedding gowns. We celebrate each bride's uniqueness through our concept: "Dresses for Every Bride: See Our Gowns on Everyday Women." 

This innovative Instagram campaign highlights real women as models, breaking from traditional norms. Here's why we chose this approach and how it's reshaping the bridal industry. We've shifted away from using professional models and spotlight real women with diverse backgrounds and body types. 

Our aim is to empower every bride-to-be by showcasing how our gowns suit real women, making them feel like queens on their big day. We promote body positivity and self-confidence.

Our campaign encourages real women models to share their bridal experiences, inspiring others to embrace their unique beauty. Our collection offers various styles to cater to diverse tastes, from A-lines to mermaids, ballgowns, sheaths, and more. We proudly offer gowns in a wide range of sizes, ensuring all brides feel celebrated, regardless of their body type.

Browse our wedding dresses and find the one that matches your style.

Our hand-picked selection includes Justin Alexander Signature, Justin AlexanderPaloma Blanca, Mikaella, Adore by Justin Alexander, Sincerity Bridal, Lillian West, Aire Barcelona, and Aire Royale. We offer an extensive variety of A-line, Mermaid and Fit and Flare silhouettes with diverse necklines, colourful hues, high-low hem lines, corset bodices, bell sleeves, and bridal separates. In addition to our standard collection we have options for plus-size brides, sample sale dresses available at discounts of up to 80% and a wide range of single tier and double tier veils.

Discover Your Dream Dress at Evelie's Maida Vale and South Kensington Bridal Boutiques

At Evelie, we pride ourselves on offering four distinct bridal studios across two beautiful locations, each curated to deliver a memorable experience. The full Evelie collection is thoughtfully split across our Maida Vale and South Kensington stores, ensuring a diverse selection at each boutique.

In Maida Vale, our first-floor studio, illuminated by its lofty ceilings, allows you and up to four guests to revel in a spacious, sunlit ambiance. Meanwhile, our cozy ground-floor studio provides a more intimate setting, welcoming you and up to two guests. This location features exquisite dresses from designers such as Adore, Sincerity, Lillian West, and Justin Alexander.

In South Kensington, both our ground-floor and basement studios, each 400 sq ft, accommodate up to four guests and offer a warm and inviting atmosphere. Here, you can explore stunning gowns from renowned designers including Justin Alexander Signature, Aire Barcelona, Mikaella, and Paloma Blanca.

No matter where you choose to explore, our dedicated stylist is at your side, guiding you to a gown that's unmistakably 'you'. As you journey through our collection, indulge in some sweet treats: chocolates and pistachios are on us and as a gesture of gratitude to our key workers, we're offering a 10% discount on our new wedding dresses to all Teachers, NHS and Public Sector workers.

Four Private Studios
Our four private studios are designed for brides who want a intimate and exclusive bridal experience.
Bring up to 4 Guests

Bring up to 4 guests with you and indulge in chocolate and pistachios at your appointment.

10 Wedding Dress Designers

Browse over 150 dresses from over 10 international designers.

Key Worker Discount
10% off for Key Workers, 
NHS staff, Teachers, all civil Servants and charity workers
Installment Payment Plans Available
Spread cost of your dress into interest-free installments

Evelie Maida Vale

In Maida Vale, we offer two beautiful studios, each adorned with natural plants to create a serene and inviting atmosphere. At this location, we stock an exquisite collection of over 75 made-to-order dresses from designers such as Justin Alexander, Adore, Sincerity, Lillian West, and Adriana Alier. Additionally, our Maida Vale boutique features a permanent sample sale collection, offering stunning gowns at fantastic prices.
Interior of Evelie Bridal Boutique in LondonPrivate room in bridal shop in London featuring a collection of over 150 wedding dresses.
Evelie Maida Vale ExteriorEvelie bride trying on a wedding dress

Evelie South Kensington

In South Kensington, we offer two modern studios, each designed to provide a sleek and contemporary environment. At this location, we feature a curated collection of dresses from renowned designers such as Justin Alexander Signature, Aire Barcelona, Mikaella, and Paloma Blanca. With over 75 made-to-order dresses to choose from, you're sure to find a gown that perfectly reflects your unique style.

Evelie South Kensington Ground Floor Studio
Evelie South Kensington Exterior

Find Your Nearest Evelie Bridal Boutique

Our Maida Vale boutique at 31 Chippenham Mews, W9 2AN, is just a short 8-minute walk from Warwick Avenue tube station on the Bakerloo Line. Our South Kensington boutique at 9 Reece Mews, SW7 3HE, is only a 5-minute walk from South Kensington tube station, served by the Circle, District, and Piccadilly Lines.

Use the map below to find the nearest Evelie Bridal Boutique and explore our exquisite collection of wedding dresses.

Pinning a Wedding Dress in our bridal boutique in LondonPinning the hem of a Wedding Dress in our bridal boutique in LondonWedding Dress alterations at Evelie
Shortening a Wedding Dress in our bridal boutique in LondonPinning a Wedding Dress at EvelieShortening Wedding Dress straps in our bridal boutique in London

Customized Bridal Alterations

At Evelie, we believe your wedding dress should fit you like a glove on your special day. That's why we offer an in-house wedding dress alteration service to all of our brides, ensuring that every dress is tailored to perfection. Our bridal shop in London provides a one-stop-shop experience for brides, with expert seamstresses on-site to make any necessary adjustments.
Find out more about alterations

Our brides share their boutique experience

Read some of the genuine Google Reviews that showcase the wonderful experiences our brides had while wedding dress shopping with us for their big day. These stories illustrate the personalized attention and care we provide to each bride, helping them find the perfect wedding dress at Evelie. Let their kind words and positive experiences inspire you and instil confidence as you embark on your own journey to find the dream wedding gown.

  • Gigi Wong ★★★★★
    can’t recommend Caroline and her team at Evelie more, they were so attentive, not pushy at all, and really made the experience so comfortable, and enjoyable. She … More went above and beyond to offer to reorder a dress in for me to try as well as suggested designs both before and after my appointment which I appreciate so much. They have such a great collection of dresses, and it’s such a gorgeous shop. I love how they took notes on every dress I tried on, sent videos and photos to help me think about it after the appointment. The Aire Barcelona was a range I absolutely loved and went to Evelie specifically for. They also cater for a huge range of budgets as well as lots of alteration and custom options. I love that they do alterations in house and for the dress I tried on, I wanted sleeves, and the dress I liked didn’t have any. They asked their in-house seamstress about adding lace to the train, long sleeves on to a dress with just spaghetti straps. And told me it can all be done! Honestly definitely a place to go to!
  • Bryony Stevens-Young ★★★★★
    Highly recommend a visit to Evelie! The customer service is impeccable, amazing range/quality/prices of dresses, and a beautiful serene studio. I tried on 5 dresses … More - I thought it was great that you could pick the dresses from the website that you wanted to try on in advance. Francesca was so welcoming to me and my friend, made me feel so comfortable and took brilliant photos/videos (no other shop helped me with this). She was also very accommodating for my mum being on video call for the appt. Evelie were super helpful in answering all my questions and providing professional advice to help me pick my dress. Feel confident I’m in good hands for the whole ordering/alterations process :)
  • Alexandra Howarth ★★★★★
    I have had two appointments at Evelie, the first with Chloe and the second with Ana and Juliette. Both times they were welcoming and friendly and I felt comfortable. … More The boutique has been accommodating of my requests and I love that they offer a key worker discount. I have ordered my wedding dress from Evelie and am excited to see it again when it arrives.
  • Leanna Beswick ★★★★★
    Wouldn't hesitate to recommend Evelie Bridal as a wonderful wedding dress shopping experience from start to finish. Friendly, professional, easy to organise … More and liase with and an absolutely stunning collection of dresses!
  • Mélanie Hewawasan ★★★★★
    Even though I didn’t find my wedding dress, Anna was so nice and welcoming and berry helpful! She managed to find me some more dresses to try and also took pictures … More and videos! Thank you!!
  • Tina Ri ★★★★★

See how our wedding dresses look on our brides during their big day.

Let our brides gallery spark your imagination, illuminating your path to the perfect dress for your wedding day. Click the button to view more real brides and to get a glimpse of how our wedding dresses come to life on the special day, and let their elegance guide you towards the ideal dress for your unforgettable wedding.

View Our Brides
Beatrice wearing Paloma Blanca Style 4977
Bojana Wearing Aire Barcelona Adele
Lucy Treasure wearing Mikaella Style 2327
Han Wang wearing Sincerity Style 44342 on her wedding day
Sidney wearing Mikaella Style 2377
Elizabeth wearing Style 44291 at iconic Leadenhall Market in London

Popular questions from our Brides

Can’t find the answer you’re looking for? Send us an email or a WhatsApp Message
When Should I wedding dress shop? 
It is recommended to begin searching for a wedding dress 10-12 months before your wedding, but this may vary depending on the type of dress you desire. If you are interested in a made-to-measure designer wedding dress, the production and alteration process can take between 7 to 9 months. However, this timeline may differ from one bridal boutique to another and from designer to designer. In some cases, a rush order for a made-to-order dress can be completed in as little as 12 weeks/3 months, although this service incurs an additional fee of approximately 10% or 15% of the dress cost.
I am getting married in few weeks. Do I still have time to find a wedding dress? 
Yes, it is still possible to find a wedding dress if you are getting married in a few weeks. You may want to consider purchasing a sample dress which can be altered quickly to fit your body and take home on the same day of purchase. If you require alterations, we offer a rush service that can be completed in 3 to 4 weeks to ensure that your dress is ready for your wedding day. 
What are the 3 things I should know when purchasing a sample sale dress? 
1. Sizing: each sample sale dress listed on our website has the size of the dress 
2. Condition of the dress: All of our sample wedding dresses are sold as per the condition you see them in store. We do not offer a complimentary dry cleaning service
3. Alterations: We dont reccomend alterting a dress down more than two dress sizes
Do you charge for a bridal appointment to try wedding dresses on? 
To book your bridal appointment via our online booking system, a appointment booking fee is required. 
If you need to reschedule your appointment, you can do so free of charge as long as it is done at least 72 hours before your original appointment time. 
If you cancel your appointment at least 72 hours before your appointment time, the fee will be fully refunded. 
However, if you do not show up for your appointment, cancel less than 72 hours before your appointment, or reschedule less than 72 hours before your appointment, the fee will not be refunded.
What to expect from a bridal appointment? 
A bridal appointment typically involves trying on a variety of wedding dresses to find the perfect one for your special day. Here are some things to expect from a typical bridal appointment:

Meeting with a bridal stylist: You will be greeted by a bridal consultant who will discuss your preferences that have been discussed over Whatsapp, budget, and wedding details with you to get a sense of your style. Light nibbles and filtered water will be available for you and your guests. We run a closed door policy so you will have your own private floor and fitting room to yourself.

Trying on dresses: Based on discussion you had with us on Whatsapp, the stylist will bring out the selection of dresses for you to try on. Our stylist will also recommend other dresses during the appointment as you find out your preferences and see what looks and feels best on you.

Taking measurements: At the end of the bridal appointment, stylist will take your measurements so we can recommend what size would fit your body shape.

Questions: Throughout the appointment, the stylist may ask you questions about your preferences, feedback on the dresses you've tried on, and your overall vision for your wedding day.

Overall, a bridal appointment at Evelie is a fun and relaxed experience where you can try on beautiful dresses and veils to find the perfect look for your wedding day
What do I need to bring to my bridal appointment? 
To make the most of your bridal appointment, we recommend that you bring the following items with you:
- A hair tie to tie up your hair so you can easily try on different dresses and hairstyles.
- Nude seamless underwear, such as briefs, to prevent any visible marks under the dress. Please avoid wearing black or tight briefs. If you are unable to wear a nude or white bra, we have cup inserts available that are sprayed with anti-bacterial spray before and after each use.
- You do not need to bring shoes as we have a selection of shoes available in our boutique for you to try on.
- To ensure the hygiene of our shoes, we provide recycled disposable pop socks for you to use during your appointment.

By bringing these items, you can have a more comfortable and seamless bridal appointment experience.
How long a bridal appointment lasts for? 
Your bridal appointment is scheduled to last for one hour, during which time you will have the opportunity to try on a minimum of five wedding dresses. Depending on the amount of time you spend in each dress, it may be possible to try on a maximum of 7-8 dresses during your appointment.

Please note that we are unable to let you into our boutique before your appointment start time, as we do not have a waiting area. We kindly ask that you arrive on time to ensure that you have the full hour for your appointment. We look forward to helping you find your dream wedding dress!
How many guests can I bring with me to a bridal appointment? 
You are welcome to bring up to four guests with you to your bridal appointment on the first floor and two guests on the ground floor. However, we kindly ask that you refrain from bringing toddlers or pets, as our boutique environment is not suitable for them. While we love children and pets, we want to ensure a safe and comfortable experience for our brides and their guests. Thank you for your understanding.
Can I video call friends and family during the appointment?
Absolutely! We are pleased to offer a free video link service so that your friends and family can join in on your bridal appointment live. You can choose your preferred video platform, such as WhatsApp, Facebook, or Zoom, and connect via our high-speed fiber broadband. This service is provided at no additional cost to you, so you can share this special moment with your loved ones even if they are not able to be with you in person. Please let us know if you would like to take advantage of this service when booking your appointment.
Can I go wedding dress shop alone? 
Absolutely! We understand that some brides prefer to go wedding shopping alone, as it can be helpful to get an idea of what shape and silhouette suits their body type best without any outside opinions or distractions. Going alone can also allow you to focus on the wedding dress styles that you truly love and that make you feel the most beautiful on your special day. Whether you choose to bring someone with you or not, our expert bridal consultants are here to help you find the perfect dress that makes you feel confident and beautiful.
What sizes have you got in stock?
Our main collection features wedding dress samples that are available in size 12 or 14, which can typically fit brides ranging from UK 6 to UK 14. In addition, we have a separate Curve collection that is specifically designed to fit brides ranging from UK 16 to UK 22, ensuring that we have options available for a variety of body types and sizes. Our goal is to help every bride feel confident and beautiful on their wedding day, and we believe that offering a diverse range of sizes and styles is essential to achieving that goal
What is the price range of your wedding dresses? 
Our collection of new wedding dresses typically ranges in price from £1000 to approximately £2,500, depending on the specific design and details of each dress. For brides looking for a great deal, we also offer a selection of sample sale wedding dresses, which are available starting from £500. These dresses are still beautiful and high-quality, but are typically from previous collections and have been used as samples for brides to try on in our boutique. We believe that every bride deserves to feel beautiful on their wedding day, regardless of their budget, and we are committed to offering a range of options to suit a variety of needs and preferences.
Are wedding dresses true to size? 
Each wedding dress designer has their own unique sizing chart, so the body measurements for a size 10 dress from one designer may differ from the body measurements of a size 10 dress from another designer. It's important for brides to keep this in mind when shopping for a wedding dress and to focus on finding a dress that fits well and flatters their body, rather than getting too caught up in the size label. Our experienced bridal consultants can help guide brides through the sizing process and find the perfect dress for their individual body shape and preferences.
Please click here to read our sizing guide and size charts.
I would like to retry on a wedding dress. Do you charge for a second appointment? 
If you would like to try on up to two wedding dresses that you tried on at your initial bridal appointment, we can schedule another appointment for you. However, please note that there will be a fee for this second appointment. If you ultimately decide to purchase a dress from us, we will refund the second appointment fee. Our goal is to ensure that you feel comfortable and confident with your final decision and we're happy to work with you to make that happen.
Do you provide a bridal alteration service? 
Certainly! We offer an in-house bridal alteration service with a standard turnaround of 8 to 10 weeks for wedding dress alterations. If you require a faster service, we also offer a 4 week Rush service upon request. Additionally, we can arrange for one of our seamstress partners to come to your home to alter your wedding dress or gown.
Please click here to find out more about our alteration service. 
Can a wedding dress be taken in? 
Yes, wedding dresses can be altered to be taken in. It's common to adjust a wedding dress down by 1 or 2 sizes, but it's important to consult with a professional seamstress or boutique to determine the feasibility of larger alterations. For some styles, taking in a dress too much can impact the overall fit and look of the dress. It's also possible to take a photo of yourself in the dress and use visible pins or clips to simulate the fit you desire, and then consult with a seamstress to determine the best course of action.
Is it possible to let out a wedding dress?
It is possible to let out a wedding dress, but it depends on the specific dress and the amount of fabric that is available in the seams. Some dresses may have enough seam allowance to be let out, while others may not. It is best to ask us whether a specific dress can be let out and by how much. Additionally, some dresses may be designed with a seam that allows for alterations to be made, but this is not always the case.
Should I bustle a wedding dress? 
A bustle is a practical and stylish solution for a wedding dress with a train. It involves tying up the train so that the bride can move around with ease after the wedding ceremony and photos. A bustle can be customized to match the style and design of the wedding dress, and when done correctly, it can add to the overall elegance and beauty of the dress.
Can I carry a wedding dress on a plane? 
A wedding dress box that is cabin size approved is the best option for transporting your wedding dress as a carry-on item on a plane. By folding the dress carefully and placing it in the box, you can keep it safe and secure under your seat or in the overhead bin. This can be a better option than checking your dress as luggage, as it reduces the risk of damage or loss during travel.
Do you accept returns, refunds or exchanges? 
We do not offer exchanged, returns or refunds and any deposits made on new wedding dress orders are non-refundable.
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