Dedicated in delivering the best bridal experience in london

Evelie is located in a romantic mews in Maida Vale run by co-founder Caroline Black, who has a passion for creating bridal looks that speak to your own personal style. Evelie has curated a unique collection of over 120 international designer wedding dresses, from minimalistic classics to dolce-vita lace bridal looks.

Our studio interior matches the vibe of our team of stylists with a blend of elegance and easy-going vibes and an abundance of light and greenery. Focusing on fun and zero pressure, our stylists are here to help you discover a look that’s authentically “you,” with a team of in-house seamstresses creating that final couture fit!

Meet the Evelie Team

At Evelie, every fitting room moment, every twirl in front of the mirror, and every gasp of delight is carefully curated by a team who believes in the magic of 'the one'—and not just the dress. Our team, each bringing their unique flair and expertise, is committed to ensuring your journey to 'I do' is enveloped in a bridal experience that’s as exceptional as it is unforgettable. It's more than finding a dress; it's crafting an everlasting memory and ensuring you dazzle in every step towards your future.

Caroline Black 


Caroline isn't just the owner of Evelie; she's the heartbeat that keeps everything running smoothly. With experiences spanning over seeing 3,000 brides, she brings an undeniable depth of expertise to the bridal world. But her knowledge isn't just confined to wedding dresses. Caroline sports a rich background in tech, sails smoothly through the intricacies of sales, and manages projects and teams with a finesse that makes Evelie the serene, efficient haven it is. In each bridal appointment, she blends her comprehensive know-how with genuine care, ensuring every bride feels seen, celebrated, and gorgeous in their chosen gown.

Ana Martinelli

Bridal Stylist

Having previously woven her expertise through the luxurious world of Riki Dalal, Ana brings to Evelie a sublime knack for recognizing and celebrating every body shape with the perfect dress. Her eye, seasoned by luxury bridal couture, identifies and elevates the natural beauty of every bride, ensuring that the gown doesn’t just fit—it becomes a stunning extension of the woman wearing it.

Chloe Beale

Bridal Stylist

A seamstress with a heart as detailed as her stitches, Chloe is a stylist who brings with her a BA in Fashion Design and an unparalleled skill in hand-sewn embroidery and beading. With comprehensive knowledge of garment finishing and the ability to create patterns from designs, Chloe does more than help brides pick out their dresses — she transforms them into your own dreamy gown.

Francesca Barrett

Bridal Stylist

Immersed in her liberal arts studies at King's College and fuelled by a fervent passion for bridal fashion, Francesca harbors dreams of crafting words in the bridal industry as a writer. Her youthful spirit and contemporary outlook bring a fresh, lively energy to the Evelie experience, ensuring that every bride feels both timeless and fashion-forward in their chosen gown.

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