Style 5087
£2,200 Original price was: £2,200.£900Current price is: £900.
-59%
Madison
£1,650
Available at Evelie Maida Vale
Madison is a stretch Mikado A-line gown with a draped strapless neckline and a matte Chantilly lace detail along the sweetheart shape. The bodice features modern seaming with an empire line and princess seams to the natural waistline. Flattering ruching flows from the side of the skirt, which features a slit with an allover lace insert. Finished with buttons to the end of the chapel-length train. A version with the slit closed is also available.
Additional 10% Key Worker Discount
Price Match against any Bridal Boutique
- Price does not include alterations
- Order within 48 hours to receive it by 26th October
What is the latest date I should order my dress?
Enter your wedding date to see the latest recommended date to place your order. Based on your timeline, we’ll let you know whether a rush order or an in-stock option may be available.
Designer Stock Availability
The sizes below are currently available in the designer’s stock and may be delivered sooner than the standard order timeframe. If your size is not shown, the dress can still be ordered brand new as a standard order.
Ivory
Available from 31 August 2026:
US14
Available from 14 September 2026:
US18 – US6 – US8 – US10 – US12 – US16 – US20 – US22 – US24
Size Chart
| UK Size | US Size | Bust | Waist | Hips |
| UK 2 | US 0 | 31 | 23 | 34 |
| UK 4 | US 2 | 32.5 | 24.5 | 35.5 |
| UK 6 | US 4 | 34 | 26 | 37 |
| UK 8 | US 6 | 35 | 27 | 38 |
| UK 10 | US 8 | 36 | 28 | 39 |
| UK 12 | US 10 | 37 | 29 | 40 |
| UK 14 | US 12 | 38.5 | 30.5 | 41.5 |
| UK 16 | US 14 | 40 | 32 | 43 |
| UK 18 | US 16 | 42 | 34 | 45 |
| UK 20 | US 18 | 44 | 36 | 47 |
| UK 22 | US 20 | 46 | 38 | 49 |
| UK 24 | US 22 | 48 | 40 | 51 |
| UK 26 | US 24 | 50 | 42 | 53 |
| UK 28 | US 26 | 53.5 | 46 | 57 |
| UK 30 | US 28 | 57 | 50 | 61 |
| UK 32 | US 30 | 60.5 | 54 | 65 |
| Please note that all measurements are in inches | ||||
Additional Details
| Silhouette | A-Line |
|---|---|
| UK Size | The sample dress in store is a US 12 (UK 14). Available to order in size UK 4 to UK 30 |
| Primary Fabric | Mikado |
| Secondary Fabric | Chantilly Lace |
| Colour | Ivory |
| Straps/Sleeves | Strapless |
| Neckline | Sweetheart |
| Back | Mid Back |
| Dress Length | Floor Length |
| Waistline | Yes |
| Designer | Justin Alexander |
| Bridal Store | Maida Vale |
| Store Code | 10 |
Description
Madison is a stretch Mikado A-line gown with a draped strapless neckline and a matte Chantilly lace detail along the sweetheart shape. The bodice features modern seaming with an empire line and princess seams to the natural waistline. Flattering ruching flows from the side of the skirt, which features a slit with an allover lace insert. Finished with buttons to the end of the chapel-length train. A version with the slit closed is also available.
When Should I Order My Dress?
Enter your wedding date to see the latest recommended time to place your order. We’ll also let you know if a rush order or in-stock option may be more suitable.
Designer Stock Availability
The sizes below are currently available in the designer’s stock and may be delivered sooner than the standard order timeframe. If your size is not shown, the dress can still be ordered brand new as a standard order.
Ivory
Available from 31 August 2026:
US14
Available from 14 September 2026:
US18 – US6 – US8 – US10 – US12 – US16 – US20 – US22 – US24
Size Chart
| UK Size | US Size | Bust | Waist | Hips |
| UK 2 | US 0 | 31 | 23 | 34 |
| UK 4 | US 2 | 32.5 | 24.5 | 35.5 |
| UK 6 | US 4 | 34 | 26 | 37 |
| UK 8 | US 6 | 35 | 27 | 38 |
| UK 10 | US 8 | 36 | 28 | 39 |
| UK 12 | US 10 | 37 | 29 | 40 |
| UK 14 | US 12 | 38.5 | 30.5 | 41.5 |
| UK 16 | US 14 | 40 | 32 | 43 |
| UK 18 | US 16 | 42 | 34 | 45 |
| UK 20 | US 18 | 44 | 36 | 47 |
| UK 22 | US 20 | 46 | 38 | 49 |
| UK 24 | US 22 | 48 | 40 | 51 |
| UK 26 | US 24 | 50 | 42 | 53 |
| UK 28 | US 26 | 53.5 | 46 | 57 |
| UK 30 | US 28 | 57 | 50 | 61 |
| UK 32 | US 30 | 60.5 | 54 | 65 |
| Please note that all measurements are in inches | ||||
Additional Details
| Silhouette | A-Line |
|---|---|
| UK Size | The sample dress in store is a US 12 (UK 14). Available to order in size UK 4 to UK 30 |
| Primary Fabric | Mikado |
| Secondary Fabric | Chantilly Lace |
| Colour | Ivory |
| Straps/Sleeves | Strapless |
| Neckline | Sweetheart |
| Back | Mid Back |
| Dress Length | Floor Length |
| Waistline | Yes |
| Designer | Justin Alexander |
| Bridal Store | Maida Vale |
| Store Code | 10 |
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