Evelie Bridal Boutiques in London

Evelie is an independent bridal boutique brand founded by Caroline Black, with two London locations in Maida Vale and South Kensington.

Across both boutiques, brides can explore more than 200 wedding dresses from carefully selected international designers in a calm, personal and private studio setting.

At Evelie, the focus is on modern bridal styling, thoughtful guidance and a wedding dress shopping experience that feels relaxed rather than overwhelming.

Founded by Caroline Black, Evelie was created to offer brides a more personal and modern way to shop for a wedding dress. Each appointment takes place in a private bridal studio with an experienced stylist, giving brides the space to explore silhouettes, fabrics and styling in a calm and supportive environment.

With two boutiques in London and a carefully edited collection across both locations, Evelie brings together contemporary bridal design, expert guidance and a more relaxed approach to finding the right dress.

Evelie has two bridal boutiques in London, each with its own distinct atmosphere and edit of the collection. Together, they offer brides access to a broader range of styles, designers and price points while keeping the experience personal and focused.

Our Maida Vale boutique offers two peaceful bridal studios filled with natural light and greenery, creating a calm and welcoming setting for your appointment.

Here you’ll find a curated selection of over 100 made-to-order wedding dresses, typically priced between £1,000 and £1,700. The boutique also hosts Evelie’s permanent sample sale, where designer gowns start from around £400.

Maida Vale is ideal for brides looking for a relaxed West London bridal experience with contemporary dresses, accessible price points and the chance to explore both made-to-order and sample sale styles.

Our South Kensington boutique offers a more contemporary bridal experience, with two sleek private studios designed for a modern and relaxed appointment.

The collection includes over 100 made-to-order dresses, typically priced between £1,600 and £3,000, alongside a sample sale selection starting from around £700. Designers at South Kensington include Justin Alexander Signature, Josephine Scott, Mikaella and Paloma Blanca.

South Kensington is ideal for brides looking for modern designer wedding dresses in a more fashion-led Central London setting.

Across both boutiques, Evelie carries a carefully edited selection of international bridal designers known for their craftsmanship, modern silhouettes and beautiful fabrics.
Our collections include Justin Alexander, Justin Alexander Signature, Adore, Sincerity, Lillian West, Josephine Scott, Paloma Blanca and Mikaella.
Each boutique carries a different edit of the collection, allowing brides to explore a broader range of styles across both locations.

At Evelie, bridal appointments are designed to feel calm, private and genuinely personal. Rather than overwhelming brides with endless rails of similar dresses, each appointment is guided by an experienced stylist who helps narrow down silhouettes, fabrics and styling options in a thoughtful way.
This more focused approach helps brides understand what suits them, refine their choices with confidence and enjoy the process of finding their dress.

The Evelie team is made up of experienced bridal stylists who are passionate about helping brides find the right dress in a calm and supportive environment.

Each appointment is guided by a stylist who understands bridal silhouettes, fabrics and fit, helping brides explore different styles and feel confident in their decision.

Our stylists include Rebecca, Chloe, Astrid, Francesca, Ellie, Julia, Ana, Gemma, Freya. 

Evelie was proud to dress brides featured on Netflix’s Love Is Blind UK. The project was managed by Caroline Black, who worked closely with the production team and the brides to curate dresses that reflected each woman’s style and personality.

From selection to styling and final fit, the project reflected Evelie’s approach to bridal styling: thoughtful guidance, strong product knowledge and a calm, supportive experience.

Evelie was also proud to support Mel B with her bridal styling. The looks were styled by Caroline Black, who worked with her on both a Josephine Scott gown and a Justin Alexander dress.

From silhouette selection to final styling details, the focus was on creating bridal looks that felt confident, modern and unmistakably personal.

All wedding dress alterations at Evelie are handled in-house by experienced bridal seamstresses. This means your gown stays with us from the moment it arrives until your final fitting, helping make the process feel smoother and more reassuring.

Our team specialises in bridal alterations including hems, bustles, sleeve adjustments and fit changes through the bodice and skirt. Keeping alterations in-house allows for better continuity between styling, fitting and final finishing.